pewinternet:

Tablet penetration is officially at 1/3 of the U.S. adult population.
Smartphones: 56%. Tablets: 34%.

pewinternet:

Tablet penetration is officially at 1/3 of the U.S. adult population.

Smartphones: 56%. Tablets: 34%.

pewinternet:

Some things to ponder as you head into CES …

Via http://pewrsr.ch/ZDqqKDhttp://pewrsr.ch/Zxwgwa

Women drift toward eReaders while Men picking up Tablets.
(via Changing Demographics of Tablet and eReader Owners in the US | Nielsen Wire)

Women drift toward eReaders while Men picking up Tablets.

(via Changing Demographics of Tablet and eReader Owners in the US | Nielsen Wire)

thenextweb:

Hitwise Intelligence, the online research arm of credit rating agency Experian, says that the iPad is two times more popular than the Kindle based on Internet search volume. Both Kindle and iPad saw a 40% increase in searches in the busy post-Christmas period around Boxing Day and 27 December 2010. Searches for iPads also increased dramatically in the first week of March 2011 when the iPad 2 was launched. However, after the launch of the iPad 2 searches have flattened out and now iPad consistently receives twice as much search volume as the Kindle. (via Decisions, decisions. Consumers favor iPad over Kindle by 2 to 1 Margin says Hitwise - Gadgets)

thenextweb:

Hitwise Intelligence, the online research arm of credit rating agency Experian, says that the iPad is two times more popular than the Kindle based on Internet search volume. Both Kindle and iPad saw a 40% increase in searches in the busy post-Christmas period around Boxing Day and 27 December 2010. Searches for iPads also increased dramatically in the first week of March 2011 when the iPad 2 was launched. However, after the launch of the iPad 2 searches have flattened out and now iPad consistently receives twice as much search volume as the Kindle. (via Decisions, decisions. Consumers favor iPad over Kindle by 2 to 1 Margin says Hitwise - Gadgets)

pewinternet:

New report: E-reader ownership doubles in six months, while tablet ownership grows more slowly
Twelve percent of U.S. adults own an e-book reader as of May 2011, according to our latest report, up from 6% in November 2010. Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.
Meanwhile, tablet computers have not seen the same level of growth among U.S. adults in recent months. As of May 2011, 8% of adults report owning a tablet computer such as an iPad, Samsung Galaxy or Motorola Xoom. This represents just a 3 percentage-point increase in ownership since November 2010. Overall, the highest rates of tablet ownership are among Hispanic adults and those with household incomes of at least $75,000 annually. Read more…

pewinternet:

New report: E-reader ownership doubles in six months, while tablet ownership grows more slowly

Twelve percent of U.S. adults own an e-book reader as of May 2011, according to our latest report, up from 6% in November 2010. Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices.

Meanwhile, tablet computers have not seen the same level of growth among U.S. adults in recent months. As of May 2011, 8% of adults report owning a tablet computer such as an iPad, Samsung Galaxy or Motorola Xoom. This represents just a 3 percentage-point increase in ownership since November 2010. Overall, the highest rates of tablet ownership are among Hispanic adults and those with household incomes of at least $75,000 annually. Read more

(via soupsoup)